Search results for "concept mapping"

showing 3 items of 3 documents

EFECTOS DE LOS VIDEOJUEGOS EN LAS MARCAS EMPLAZADAS: LA TRANSMISIÓN DE EMOCIONES

2012

RESUMENDebido a que los medios tradicionales están saturados de mensajes publicitarios, las organizaciones buscan nuevos formatos de comunicación. Uno de ellos es el product placement en videojuegos. En esta investigación exploratoria se van a analizar las consecuencias de emplazar una marca en esta forma de ocio electrónico en cuanto a transferencia de imagen del videojuego a la marca a través de las emociones evocadas por el videojuego. Para tal fin, en el presente trabajo se desarrolla una escala de emociones adaptada al tema que ocupa esta investigación. Del mismo modo, se analizan las diferencias entre los tipos de product placement y sus efectos en la transferencia de imagen videojueg…

Emplazamiento de productosemocionesvideojuegosGeneral Earth and Planetary Sciencesconcept mappingProduct placementvideogamesemotionsGeneral Environmental ScienceRevista Española de Investigación de Marketing ESIC
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Finding Factors Influencing Students’ Preferences to Concept Mapping Tasks: Literature Review

2014

Abstract There is a broad set of concept mapping tasks which can be used by teachers for assessing students’ knowledge structures but there are no known works of research studying their adaptation to students’ individual differences and preferences in relation to different tasks. The paper reports first results of activities which aim to offer a solution of the abovementioned problem. It is based on extensive review of theoretical and empirical studies and focuses on: a) identification of advantages and drawbacks of different concept mapping tasks, and b) finding factors which may affect students’ concept mapping ability.

Relation (database)Concept mapManagement scienceconcept mapping taskAffect (psychology)knowledge assessmentcognitive styleIdentification (information)Empirical researchGeneral Materials Scienceconcept mapPsychologySet (psychology)Adaptation (computer science)learning styleProcedia - Social and Behavioral Sciences
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A systematic concept analysis of mental health promotion

2016

AbstractThis study explored and clarified the nature and characteristics of the concept of mental health promotion. The study also investigated how these characteristics appear in current policies and strategies. A total of 30 scientific articles and policy documents were identified and analysed using Rodgers’s systematic evolutionary concept analysis method. The analysis provided valuable information on the attributes, related concepts, antecedents, consequences and references of mental health promotion, indicating that the concept is a distinct concept comprising a unique set of attributes and characteristics. A concept mapping of mental health promotion was subsequently developed. The an…

Research evaluationMental health promotionmedia_common.quotation_subjectcharacteristicsApplied psychologyconcept mappingrodgers's evolutionary method03 medical and health sciences0302 clinical medicinePromotion (rank)Formal concept analysis030212 general & internal medicineSet (psychology)concept analysisRodgers’s evolutionary methodmedia_common030505 public healthHealth professionalsConcept mapHealth PolicyPublic Health Environmental and Occupational Healthta3141Mental healthPsychiatry and Mental health0305 other medical sciencePsychologySocial psychologymental healthInternational Journal of Mental Health Promotion
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